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Truth About Texas Energy Deregulation

Separating Fact from Fiction: Texas Electricity and Deregulation

Cate Burrow's Headshot'

Written by Cate Burrow

Published on Mar 4, 2026

3 min read

Reviewed by Kyle Aubuchon

Truth About Texas Energy Deregulation

Truth About Texas Energy Deregulation

The Real Story
Empowering consumers through knowledge is our core belief. Why? Because informed consumers make the wisest decisions. Let’s dive into Texas energy deregulation, a topic that's been sparking conversations all across the Lone Star State for years. What is it and how does it impact you?

What Is Energy Deregulation?

Energy deregulation is like an open invitation for competition in the electricity market. In the past, one utility company had a monopoly over the generation, distribution, and sale of electricity in a specific area. But in the early 2000s, Texas decided to shake things up. They introduced energy deregulation, which basically means more choices and lower prices for you.


Choice Is Your Superpower

Thanks to deregulation, you now have the power to choose your electricity provider. It's not a one-size-fits-all situation anymore. You can select a provider that aligns with your needs and values. Want green energy? You got it. Looking for budget-friendly options? They're out there.


The Benefits of Competition

Deregulation brings some friendly competition to the electricity market. Providers have to up their game to win your business. As a result, prices have remained competitive, and you, the consumer, have more control. It's a win-win situation.


Common Myths About Deregulation

Now, let's bust some common myths about deregulation:

  1. Higher Prices: Some people think deregulation causes electricity prices to soar. In reality, Texas electricity rates have remained lower than the national average, thanks to the competitive market.
  2. More Blackouts: You might have heard that deregulation leads to more blackouts. Not true. Texas invests heavily in its energy infrastructure to ensure reliability.
  3. Environmental Harm: Deregulation doesn't spell doom for the environment. Texas is a leader in renewable energy, with substantial wind power and growing green initiatives.
  4. Complexity: Choosing an electricity plan isn't as complicated as it may seem. There are user-friendly tools available to help you make the right choice.

    Deregulated Cities in Texas

Several cities in Texas have embraced energy deregulation. Here are a few of the top cities where you can take advantage of the benefits:

  1. Houston
  2. Dallas
  3. Fort Worth
  4. Arlington
  5. Galveston
  6. Corpus Christi
  7. Midland
  8. Lubbock


Conclusion: Your Power, Your Choice

With Texas energy deregulation, the power is in your hands. You can save money, support clean energy, and enjoy reliable electricity service. Gatby Energy Choice is here to help you navigate this exciting landscape, making informed choices that benefit you and the Lone Star State.

Stay with us for more tips, valuable insights, and exclusive opportunities to enhance your electricity choices, ultimately saving you time and hard-earned money. Ready to take control of your energy future? Join us on this journey now!

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Written By
Cate Burrow
Growth Associate
Cate Burrow is a Growth Associate at Gatby and a 2023 graduate of the University of Texas at Austin, where she earned a B.S. in Communication Leadership from the Moody College of Communication. With a background in marketing and a passion for simplifying complex industries, she helps Texans find better electricity plans while supporting property managers with smarter, revenue-generating solutions.