The Power of "Free" in Energy Marketing: Don't Get Trapped by False Promises

The Power of "Free" in Energy Marketing: Don't Get Trapped by False Promises

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Jun 11, 2024

Don't get tricked by so called "free" plans!

Free is a powerful word in marketing, and energy providers are not immune to its pull. They offer free nights, weekends, cash back, or low rates to attract customers. But the truth is, these offers are not actually free and can lead to sky-high bills.



For example, Free Nights and Weekends plans sound like a great deal, as they promise to save you money by shifting your usage to off-peak hours. But the reality is, these plans come with inflated daytime rates that can significantly drive up your average monthly bill. The same goes for energy plans that offer free gifts, such as gift cards, thermostats, or other items. The cost of these freebies is often added to your bill, making you pay more in the long run.



It's important to always do the math and understand the fine print of any energy plan you're considering. Don't be fooled by the promise of free or low rates. Always look for a plan that provides consistent, affordable energy rates rather than one that depends on gimmicks.



This is where Gatby: Energy Choice comes in. Gatby is a platform that offers a wide range of energy providers with no hidden fees or gimmicks. None of the plans on the platform have any false promises, so you can feel safe and confident when choosing a provider. With Gatby, you can compare different providers, plans, and rates and make an informed decision based on your energy needs.



In conclusion, the word "free" is powerful in marketing, but it's important to understand that there's usually a catch. Don't be lured by false promises of free nights, weekends, or low rates, as these can lead to sky-high bills. Always do your research and choose a plan that provides consistent and affordable energy rates.

With Gatby: Energy Choice, you can feel safe and confident when picking a provider, as the platform offers a wide range of providers with no hidden fees or gimmicks.

About the author

Maryellen Maddox

Maryellen Maddox

Head of Ops


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