Direct Energy: Current Rates and Overview
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Overview
Direct Energy is one of North America's largest retail providers of electricity, natural gas and home and business energy-related services with a history of impressive growth. Direct Energy gives customers choice, simplicity, and innovation where energy, data, and technology meet. We empower our customers with simple solutions to track, understand, and control the electricity and natural gas they use. The North American headquarters are located in Houston, Texas, with regional offices across the U.S. and Canada. Direct Energy is proud to serve customers in Texas, select states in the Northeast, the District of Columbia and the Canadian province of Alberta.
- Founded in 1986
- One of the US largest retail electricity providers serving over 4 million customers.
- Offer energy-efficient products to help customers reduce consumption.
- 24/7 customer support.
- NRG Brand
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Last Updated: June 6, 2026
Direct Energy's Electricity Rates
Direct Energy offers a range of plans across the deregulated energy market in Texas. These plans vary in pricing per usage, term length, and rate type, so you can tailor your plan to your usage and lifestyle. Select any of these plans to see further plan details, and make sure you’re getting the best electricity rate for you.
The average rate for Direct Energy on June 6, 2026 is 17.68¢ per kWh.
| Provider | Rate | Term Length |
|---|---|---|
| | 14.5 ¢ 1000 kWh | 12 mo |
| | 14.5 ¢ 1000 kWh | 12 mo |
| | 14.8 ¢ 1000 kWh | 12 mo |
| | 14.9 ¢ 1000 kWh | 24 mo |
| | 14.9 ¢ 1000 kWh | 12 mo |
| | 15.5 ¢ 1000 kWh | 12 mo |
| | 15.5 ¢ 1000 kWh | 24 mo |
| | 15.8 ¢ 1000 kWh | 12 mo |
| | 15.9 ¢ 1000 kWh | 12 mo |
| | 15.9 ¢ 1000 kWh | 12 mo |
Please note: All rates above are accurate as of June 6, 2026 at 6:06 AM UTC. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your address above.
How Does Direct Energy Compare?
If you’re not sure about Direct Energy, make sure to check out their leading competitors to confirm that Direct Energy is the right choice for you. These featured providers offer competitive energy rates which might fit your lifestyle and budget better.
Currently, the average rate for the plans from all other providers is 15.90¢ per kWh. Direct Energy’s average rate of 17.68¢ per kWh is 10.05% higher than average.
| Provider | Rate | Term Length |
|---|---|---|
 | 7.3 ¢ 1000 kWh | 15 mo |
 | 7.3 ¢ 1000 kWh | 12 mo |
 | 7.3 ¢ 1000 kWh | 12 mo |
 | 7.4 ¢ 1000 kWh | 12 mo |
 | 7.5 ¢ 1000 kWh | 12 mo |
 | 7.5 ¢ 1000 kWh | 12 mo |
 | 7.5 ¢ 1000 kWh | 24 mo |
 | 7.5 ¢ 1000 kWh | 24 mo |
 | 8.5 ¢ 1000 kWh | 12 mo |
 | 8.5 ¢ 1000 kWh | 12 mo |
Please note: All rates above are accurate as of June 6, 2026 at 6:06 AM UTC. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your address above.
Weekly Average Electricity Rates
If you're not in a rush to get your lights turned on, make sure that this is the right moment for you to be selecting a new plan. Our rate charts show you what prices you can expect at different times of the year, so that when you lock in your plan you have the right rate for you. In general, electricity rates tend to rise during the summer and winter, and drop in the spring and fall.
12 months
18.23 ¢/kWh
24 months
17.26 ¢/kWh
Areas that Direct Energy Serves
Below are some of the utility service areas and cities that Direct Energy serves:
AEP Texas : AEP Texas Central operates mainly in the southern part of Texas, while AEP North serves parts of western and central Texas. Cities supported include Abilene, Corpus Christi, Laredo, McAllen, San Angelo, and San Benito.
Oncor Electricity Delivery : Oncor Electricity Delivery covers west and north texas with cities like Dallas, Fort Worth, Irving, Plano, Arlington, Beeville, Midland, Odessa, Killeen and serves more than 13M Texans.
CenterPoint Energy : CenterPoint Energy primarily services the Houston area and surrounding areas.
Texas-New Mexico Power : Texas-New Mexico Power covers North Central Texas, Gulf Coast and West Texas including cities like Alvin, Clifton, Lewisville, Pecos, Fort Stockton, and League City.
What are the different types of electric plans that Direct Energy offers?
Their plans include:
Fixed-rate plans: With fixed-rate plans, you'll be paying the same rate for every kilowatt-hour of power you use during your electricity contract. It's a straightforward and predictable way to manage your energy costs. Contracts usually range from one to three years. So, here's the deal: if you decide to cancel your plan before your contract is up, you might end up having to pay something called an early termination fee (ETF). One great thing about fixed-rate plans is that the price you pay for energy stays the same, which means you don't have to worry about sudden increases in the market.
Bill credit plans: Bill credit plans are a type of electricity plan where customers receive a credit on their bill after using a certain amount of electricity. This credit can be applied to future bills or can be paid out in cash. Bill credit plans are a great way to save money on your electricity bill, especially if you use a lot of electricity. Some companies offer bill credit plans as an incentive to get customers to sign up for their services.
How to sign up for service with Direct Energy
You can sign up for any Direct Energy plan through Gatby in less than five minutes. Once you have picked the plan that makes the most sense for your house, Gatby will submit the order through our integration to Direct Energy. While they would prefer a three day notice, Direct Energy can do same-day service start dates. Direct Energy and the local utility (TDSP) will coordinate to make sure service is started when you need it!