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Forecast. Texas residential rates could hit ~20 cents per kWh by 2030.

Residential electricity prices are projected to rise about 29% by 2030, moving from roughly 15.3 cents per kilowatt-hour today to about 19.8 cents.

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Written by Kyle Aubuchon

Published on Mar 4, 2026

3 min read

Reviewed by Kyle Aubuchon

Forecast. Texas residential rates could hit ~20 cents per kWh by 2030.

Forecast. Texas residential rates could hit ~20 cents per kWh by 2030.

ERCOT’s Affordability Outlook gives Texas renters a heads-up we should take seriously:

Residential electricity prices are projected to rise about 29% by 2030, moving from roughly 15.3 cents per kilowatt-hour today to about 19.8 cents.

That is basically “20 cents power” as a new normal.

Let’s translate that into apartment bills and what you should do before that future arrives.


What the forecast actually says (simple version)

ERCOT’s baseline projection assumes “normal” conditions, with no major shocks. Even so, the outlook expects steady price growth because delivery costs and investment needs keep climbing.

Meaning:

  • the forecast is already painful
  • real-world surprises could push higher

Apartment math. Today vs 2030

Assume a typical apartment uses 650 kilowatt-hours per month.

Today

  • 650 kWh × 15.3 cents = $99.45 energy + delivery baseline

2030 projection

  • 650 kWh × 19.8 cents = $128.70

Difference: about $29 more per month for the same apartment usage.

That is a grocery run. Every month.


Why the next five years look pricey

ERCOT says the biggest driver is not the competitive energy market. It is the grid.

Transmission and distribution investment and cost recovery are expected to push bills up the most.

Texas has to:

  • expand lines to serve growth
  • harden equipment for extreme weather
  • rebuild aging infrastructure

Those costs are recovered through delivery charges. You will feel them regardless of plan. That is why “rates rising” is the baseline expectation, not a risk scenario.


Who gets hit hardest

ERCOT highlights affordability strain on low-to-moderate income households. Many already exceed the typical affordability threshold for electricity burden today, and the gap widens by 2030.

Renters are overrepresented in that group. So planning early is not optional. It is self-defense.


What plan choices matter more in a rising-rate world

You cannot control delivery charges. You can control how much extra you pay on energy.

Fixed-rate plans become more valuable

When the tide rises, you want a boat, not a surfboard made of marketing.

Contract length is a tradeoff, not a moral stance

  • shorter terms = flexibility
  • longer terms = protection
    Pick based on your move-in horizon and risk tolerance.

Apartment fit beats headline rate

A plan that is best at 1,000 kilowatt-hours can be a bad deal at 650.


Your 3-step renter playbook for the next 12 months

Step 1) Know your real usage

Pull your last 2–3 bills. Find your typical range.

Step 2) Pick a plan that matches that range

Ignore “average Texas home” talk. Your apartment is its own economy.

Step 3) Re-shop on repeat

Rates change. Delivery adds creep upward. You need a rhythm.


How Gatby keeps you ahead

Gatby is built for renters.

  • We compare plans using your real kilowatt-hours.
  • We show your true all-in rate.
  • Our Bill Analyzer flags when a plan stops being competitive for your usage. Email a PDF copy of your bill to bill@gatby.com.

TLDR for renters

  • ERCOT projects Texas residential rates near 20 cents per kilowatt-hour by 2030.
  • Delivery cost growth is the main driver.
  • Your lever is plan choice matched to apartment usage.
Table of Contents
What the forecast actually says (simple version)
Apartment math. Today vs 2030
Today
2030 projection
Why the next five years look pricey
Who gets hit hardest
What plan choices matter more in a rising-rate world
Fixed-rate plans become more valuable
Contract length is a tradeoff, not a moral stance
Apartment fit beats headline rate
Your 3-step renter playbook for the next 12 months
Step 1) Know your real usage
Step 2) Pick a plan that matches that range
Step 3) Re-shop on repeat
How Gatby keeps you ahead
TLDR for renters
Kyle Aubuchon's Headshot'
Written By
Kyle Aubuchon
Chief Operating Officer
Kyle Aubuchon is the Chief Operating Officer at Gatby, helping residents navigate the state’s competitive power market with clarity and confidence. He leads product, customer experience, enrollments, partner onboarding, and marketplace operations, bringing a data-driven, execution-first approach to scaling the business alongside major property management partners across Texas.